TikTok Work
Driving brand relevancy & unlocking businesses to succeed on TikTok
As a marketing manager at TikTok, my primary responsibility revolves around driving brand awareness & trust, encouraging brands, ranging from Fortune 500 companies to small-medium businesses, to consider TikTok as a vital platform for their marketing campaigns to help drive their business goals.
Ahead of the largest business season for independent businesses and SMBs, experts from TikTok gathered in NYC and LA for the first-ever flagship keynote and immersive workshop event, TikTok High
Vaynermedia work
Managing multiple billion dollar brands to market in the year we live in
Leading the accounts of Planters, Kool-Aid, Creative Roots and Jell-O as the creative and social media agency of record, there’s far too much work to fit on one page! From Mr. Peanut’s Super Bowl campaigns to Kool-Aid Man’s takeover on Twitter, below are some hero video assets over the last couple of years that are pretty fun. :)
Worked on the 360 brand launch for Creative Roots, a new hydration-focused drink for kids
Planters 2019 Super Bowl Campaign. Winner of the Twitter Brand Bowl. The campaign yielded more than 4.6 BILLION earned media impressions. It was nutty.
Mr. Peanut & Dr. Ruth team up for love advice this Valentine’s Day
Mr. Peanut is here to help #SaveYourNuts this Movember