TikTok Work

Driving brand relevancy & unlocking businesses to succeed on TikTok
As a marketing manager at TikTok, my primary responsibility revolves around driving brand awareness & trust, encouraging brands, ranging from Fortune 500 companies to small-medium businesses, to consider TikTok as a vital platform for their marketing campaigns to help drive their business goals.

Launched the first-ever Small-Medium Business Beauty & Care Week, featuring must-have products for all your 2023 summer plans

Ahead of the largest business season for independent businesses and SMBs, experts from TikTok gathered in NYC and LA for the first-ever flagship keynote and immersive workshop event, TikTok High

The communities on are the lifeblood of the platform. We sought out to define the safe spaces they cultivate on TikTok and show how brands can authentically join in their digital neighborhoods.

Community Generated Entertainment Thrives on TikTok - a new form of UGC that prioritizes entertainment & community. This type of content goes beyond your aunt’s cat pics on a newsfeed and instead connects communities, culture, and brands.

Vaynermedia work

Managing multiple billion dollar brands to market in the year we live in

Leading the accounts of Planters, Kool-Aid, Creative Roots and Jell-O as the creative and social media agency of record, there’s far too much work to fit on one page! From Mr. Peanut’s Super Bowl campaigns to Kool-Aid Man’s takeover on Twitter, below are some hero video assets over the last couple of years that are pretty fun. :)

With a little holiday magic and some help from his snowy friend, Peanut Jr. grows up and learns the true meaning of the season.

1.4 million Veterans are considered at-risk of homelessness, and thousands more suffer from injuries that make it difficult for them to own a house. After th...

Kool-Aid Man is never too busy to bring the fun! More Smiles Per Gallon when compared to a 2 liter bottle of soda, and with 35% less sugar. Get more smiles b...

Worked on the 360 brand launch for Creative Roots, a new hydration-focused drink for kids

I'm officially 21, my friends! Before you ask, yes, I was just a baby. What can I say? It's been a nutty year. Now someone get this peanut a beer! #MakeMyBir...

You deserve something special. Planters Deluxe Mixed Nuts - five nuts in one delicious mix to satisfy your crunchy, savory cravings. Shop now: https://www.pl...

With an easy-to-open lid, new Planters Pop & Pour lets you snack on the go, with just one hand. Shop now: https://www.planters.com/products/poppour

NEW Creative Roots gives your kids the plant-powered hydration they need, with the taste they love. Find us in the kids' juice aisle. Follow along on Instagr...

When Mr. Peanut's Big Game road trip with Matt Walsh and Wesley Snipes goes awry, he ends up making the ultimate sacrifice to save his friends. Mr. Peanut died doing what he did best - having people's backs when they needed him most.

When Mr. Peanut's friends come together for his funeral, something amazing happens - he comes back to life! Welcome to the world, #BabyNut !Follow along on T...

Mr. Peanut & Richard Blais have teamed up to create 3 deliciously simple holiday recipes. For the full recipes and lists of ingredients, please visit www.CrackTheHolidays.com.

Mr. Peanut presents The GREAT Crunchmas Giveaway! *Buy Planters nuts* before 12/25 & scan the #CrunchmasGiveaway QR code on the package to enter for a chance to instantly win $25 prepaid card or this week's $5K grand prize. See rules here: www.planterscrunchmas.com *NO PURCHASE NECESSARY*

Check out this recap of Mr. Peanut's NYC pop-up event celebrating the official return of Cheez Balls! With help from renowned chef Richard Blais, Mr. Peanut set up a 1-day-only food truck featuring a custom menu of cheezy treats topped with Cheez Balls Cheez Powder in addition to giving away over 7000 cans of Cheez Balls to lucky attendees.

You've got a moustache now, nice! But how are you going to keep it classy? Mr. Peanut teamed up with the Moustache Master, Queer Eye's Jonathan Van Ness, to give you some tips on how bros should keep their Mo's fresh and clean.

There's something spooky about this haunted house and we're going to find out! Join us...if you dare.

Krashing into the music scene, check out the official lyric video for Kool-Aid Man's Oh Yeah! Anthem.

Planters 2019 Super Bowl Campaign. Winner of the Twitter Brand Bowl. The campaign yielded more than 4.6 BILLION earned media impressions. It was nutty.

Mr. Peanut & Dr. Ruth team up for love advice this Valentine’s Day

Mr. Peanut is here to help #SaveYourNuts this Movember

In August 2018 Miracle Whip approached Mayo, FL about changing their name to Miracle Whip, FL. It started out as a simple marketing stunt, but evolved into something much more special. See how a small town was put on the map...after it was taken off the map.

Learn the words to 2018's tangiest track.

The Grill Dads are back for more beard time and backyard burners. This time they're creating the unicorn of corn creations: The Miracle Grilled Street Corn. Fire up the grill and follow this video for some charry and tangy goodness.